Logo

Academy of Global Competency

Brand Identity
Date

Mar 2021

Description

The brand identity for the Academy of Global Competency centres on a cohesive visual system that integrates corporate workspace design with motion graphics. Developed with graphic design by The Colour Club and motion work by Lucas Hesse, the project utilises a clean, minimalist aesthetic to define the institution's professional environment. Key elements include bespoke signage, wayfinding systems featuring bold typography, and intricate motion design pieces. The visual language relies on a palette of vibrant blues, deep greens, and monochrome accents, balanced by structural geometric patterns and high-contrast composition to reflect an academic atmosphere. The project spans both digital motion graphics and environmental graphic design within a contemporary institutional space.

Style

Horizontal, Commercial, Clean

Color
Pure White
Context

Brand Film / Corporate Video

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