Abercrombie & Fitch
Abercrombie & Fitch AW24
Brand
ProjectAbercrombie & Fitch AW24
Date
Sep 2024
Description
Abercrombie & Fitch presents the AW24 campaign, a series of images capturing casual denim apparel in both urban and natural landscapes. Photographed by Rosaline Shahnavaz, the project utilizes natural light to frame a relaxed, candid aesthetic across various outdoor settings. The imagery features model Candice Shepstone alongside a cast of models, emphasizing wearable silhouettes like denim jumpsuits and off-the-shoulder tops. The campaign leans into a clean editorial style, incorporating warm, earthy tones to define the season's fashion focus.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Denim
Background
Street
Context
Advertising Campaign
Associated creatives
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