Abercrombie & Fitch: Abercrombie & Fitch AW24
Brand
Date
Sep 2024
Description
Abercrombie & Fitch presents its AW24 fashion campaign, captured by photographer Rosaline Shahnavaz. The series leans into a lifestyle-focused aesthetic, moving between urban suburban streets and natural meadow settings to highlight the collection's denim-heavy apparel. Featuring model Candice Shepstone, the imagery utilizes natural light and an analogue film technique to achieve an earthy and warm tone. The composition emphasizes candid motion and relaxed group dynamics, maintaining a clean visual focus throughout the vertical commercial assets.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Denim
Background
Street
Context
Advertising Campaign
Associated creatives
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