Abercrombie & Fitch

Dec 2025

Abercrombie & Fitch revisits its heritage design language for the Archive Collection campaign. Photographed by Heather Hazzan, the series leans into a nostalgic aesthetic, utilising warm, soft light to highlight the textured knitwear and layered apparel typical of the brand's classic winter offerings. Set against rustic, wood-paneled interiors, the campaign features model Thea Ros in an environment curated to evoke a cozy, retro atmosphere. The imagery incorporates elements of archive-inspired styling, including Fair Isle motifs, heavy denim, and vintage-inflected accessories like patchwork quilts and traditional winter gear. With hair styling by Jenny Kim, the production relies on an earthy palette and tactile surfaces to frame the collection within a familiar, heritage-focused editorial context.

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Soft Light

High Street Fashion