Sandra Martens wearing a powder blue sleeveless keyhole top and matching skirt with dark sunglasses in direct sunlight.

Sandra Martens walking an Australian Shepherd on a leash while wearing a powder blue two-piece and sunglasses under marquee lights.

Model in a black sleeveless dress, dark sunglasses, and a striped headscarf holding a black handbag near a car.

Model in a black slip dress holding a silver clutch against a glass block wall for Abercrombie & Fitch.

Model wearing a slate blue matching top and maxi skirt set with sunglasses, posing on an outdoor street corner.

Model wearing a black sleeveless midi dress, headscarf, and sunglasses, leaning against a vintage black car outdoors.

Model Sandra Martens wearing a high-collar beige jacket and a black headband against a warm stone wall.

A woman crouching outdoors in a black backless slip dress and dark narrow sunglasses, holding a sculptural silver clutch.

Abercrombie & Fitch 90s minimalism 2026

About

Abercrombie & Fitch leans into the revival of the decade that defined modern cool with its latest campaign, 90s minimalism. Through the lens of photographer Egan Parks, the luxury fashion brand strips away excess to celebrate the precision of clean silhouettes and monochromatic layering. Featuring model Sandra Martens, the series serves as a masterclass in editorial minimalism, utilizing natural light to accentuate the rich textures of silk slip dresses, tailored midi skirts, and structured high-collar coats. Each frame feels deliberately restrained, capturing an atmosphere that balances high-fashion polish with the effortless reality of lifestyle photography. The project effectively transports the viewer to an urban landscape where architectural details—such as translucent glass blocks and weathered brick—act as the perfect foils for the season’s periwinkle blue and classic black color palette. By focusing on the interplay of slim eyewear, metallic accents, and the sleek lines of the wardrobe, the creative team avoids the trap of nostalgia, instead offering a contemporary, elevated interpretation of the era. This visual narrative stands as a testament to the enduring power of simplicity in fashion, proving that when the noise is turned down, the strength of design truly comes to the forefront. It is a refined, cohesive effort that resonates with a sophisticated audience.