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AAMI

When the festivities are over, lucky you’re with AAMI
Brand
Date

Nov 2024

Description

This commercial spot for AAMI, titled 'When the festivities are over, lucky you’re with AAMI,' captures the familiar clutter of a post-holiday morning. The narrative follows a protagonist navigating a living space filled with discarded decorations and wrapping paper, leaning into a relatable domestic tone through live-action technique. The production was developed by Ogilvy Australia, with production services provided by Hogarth Australia and Scoundrel (Australia). The film utilizes warm lighting to emphasize the comedic, everyday quality of the scene.

Style

Humorous, Horizontal, Commercial, Warm

Industries

Insurance

Color
Pure White
Jet Black
Camel
Background

Bedroom

Context

TVC / TV Commercial

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