Max Mara
A week end in Ireland
Aug 2026
Max Mara presents A week end in Ireland, a fashion editorial campaign that juxtaposes classic tailoring with the raw textures of a coastal landscape. Captured by photographer Quentin De Briey, the project features model Agnes Wahlström in a series of layered, tactile compositions ranging from structured interior portraiture to dynamic outdoor movement. Creative direction is led by Macs Iotti, with fashion styling and editorial oversight provided by Kate Phelan. The imagery utilizes a soft, nostalgic aesthetic, leaning into a natural light approach that highlights the collection’s earthy color palette and detailed fabric work, from corduroy and knitwear to pinstriped wools. The production was supported by casting directors Barbara Nicoli and Leila Ananna.
Editorial, Vertical, Earthy
Analogue / film, Natural light
Luxury Fashion Houses
Lookbook, Advertising Campaign
