2DADS Brand Identity 2022

Associated creatives

PentagramProjects by

Orchidea AgencyProjects by

OrderProjects by

DNCOProjects by

OcularProjects by

Description

This black and white composition features a person floating flat on their back in rippling dark water, viewed from a high angle. Large, bold, white sans-serif typography dominates the upper portion of the frame with the word REFRESHING! accompanied by smaller auxiliary text elements scattered across the water surface. The image is styled with a high-contrast monochrome aesthetic and film-like grain texture. It serves as part of the brand identity campaign for 2DADS.

Style

Horizontal, Commercial, Desaturated, Monochrome

Techniques

Analogue / film

Industries

Alcoholic Beverages

Color

Jet Black (70%)

Pure White (30%)

Background

River

Context

Advertising Campaign