Lincoln introduces the 2027 Aviator through a commercial campaign that follows a family on a coastal road trip. The project highlights the luxury SUV's design and technological capabilities, showcasing both the interior digital interfaces and the vehicle's versatility in scenic transit.
Directed by Brian Petchers with cinematography by Paul Theodoroff, the production utilises live-action techniques to frame the SUV within its travel context. The campaign was developed by advertising agency Hudson Rouge, with creative direction led by Natalie Cho and Barry Cole.
