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Lincoln: 2025 Navigator

Brand
Lincoln
Date

Oct 2026

Description

Lincoln introduces the 2025 Navigator in this commercial campaign, showcasing the luxury SUV’s refined craftsmanship and automotive technology. The production features a blend of live-action technique and drone footage, capturing the vehicle in motion through a natural landscape before shifting focus to the interior’s digital dashboard and driver-focused amenities. Directed by Brian Petchers with cinematography by Paul Theodoroff, the film utilizes natural light to highlight the vehicle's exterior design and sophisticated cabin finishes. The project was produced by Taproot Pictures in collaboration with advertising agency Hudson Rouge and executive producer Josh Carrasquillo.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Drone footage

Industries

Luxury Automotive

Color
Powder Blue
Pure White
Jet Black
Background

Road

Context

TVC / TV Commercial

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