ASOS

Sep 2026

The ASOS Autumn 26 campaign, Chapter 2, captures a season of layered textures and structured high street fashion. Across a series of portraits and editorial-style shots, the creative direction by Paolo Princi emphasizes clean, minimalist silhouettes balanced by the raw, intimate nature of behind-the-scenes fitting sessions. Photographed by Sarah Blais, the series leans into natural light to accentuate the rich tactile qualities of faux-fur, distressed leather, and pinstriped tailoring. Models including Akon Changkou, Fran Summers, George Kaposy, and Jesse Jayms navigate a neutral, modern interior setting, resulting in a cohesive lookbook that prioritizes garment construction and relaxed, commanding posture.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook