Becky Smouha

Welcome to my corner of the internet where creativity, technology, and psychology intersect. With over 15 years in the fashion, lifestyle, and wellness industries, I specialise in helping brands and individuals connect deeply with their audiences through emotionally-driven design and compelling storytelling. My approach blends AI innovation with insights into consumer psychology to craft narratives that resonate on a personal level. From PR to styling, startups to creative direction, I’ve used these tools to solve problems like lack of engagement, disconnected experiences, and weak storytelling. As a consultant and creative director, my mission is to redefine how we think about storytelling—transforming traditional strategies into immersive, audience-centred experiences. By analysing trends, exploring motivations behind style shifts, and leveraging AI tools, I bring fresh, actionable insights to both brands and creatives looking to inspire meaningful change.