Laurie Frankel, Photographer, San Francisco

Description

This advertising campaign image, photographed by Laurie Frankel, captures a woman and a child leaning against the wicker railing of a hot air balloon basket. They are seen from behind, gazing out over an expansive, rolling green landscape during the early morning sun. A brightly coloured yellow and blue hot air balloon floats near a winding river below, with another distant balloon visible on the horizon under a soft sky. The scene is illuminated by warm, golden natural light, highlighting the gentle textures of the landscape and the subjects' clothing. Above the visual, overlaid text reads Morgan Stanley and Capital Creates a Fresh Perspective alongside descriptive corporate messaging.

Style

Documentary, Vertical, Clean, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Investment & Wealth

Color

Background

Aerial View

Context

Advertising Campaign