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BrandZimmermann
ProjectSpring 2025 Ad Campaign
Black model wearing an elaborate cream ruffled dress crouching among sandy dunes under an open sky.

Zimmermann Spring 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile
SmileAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Abeěny Nhial
Abeěny NhialModel
Romy Frydman
Romy FrydmanStylist
Damien Boissonot
Damien BoissonotHair
Jody Boland
Jody BolandMakeup
Anita Bitton of The Establishment
Anita Bitton of The EstablishmentCasting Director
Morocco
MoroccoLocation

Tags

black woman in cream dressblack womanwoman in cream dresscream dressruffled dress

Description

Captured by photographer Benny Horne for Zimmermann's Spring 2025 ad campaign, this striking fashion portrait features model Abeěny Nhial against sweeping sand dunes in Morocco. Styled by Romy Frydman, the model wears a voluminous, sheer cream ruffled dress that billows dynamically in the wind. The natural outdoor lighting highlights the intricate textures of the garment and the serene desert environment. Hair was styled by Damien Boissonot with makeup by Jody Boland, bringing a polished editorial finish to the scene.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (80%)

Background

Sand Dunes

Context

Advertising Campaign