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BrandZimmermann
ProjectSpring 2025 Ad Campaign
Model seated on a rocky sand dune wearing a cream ruffled top and khaki cargo pants against an ocean background

Zimmermann Spring 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile
SmileAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Abeěny Nhial
Abeěny NhialModel
Romy Frydman
Romy FrydmanStylist
Damien Boissonot
Damien BoissonotHair
Jody Boland
Jody BolandMakeup
Anita Bitton of The Establishment
Anita Bitton of The EstablishmentCasting Director
Morocco
MoroccoLocation

Tags

woman seated on sand dunewomanseated womancream ruffled topruffled topkhaki cargo pantscargo pantsblack sandalssandals

Description

Captured in Morocco by photographer Benny Horne, this image from Zimmermann's Spring 2025 ad campaign features model Abeěny Nhial seated on a textured sandy rock formation overlooking the ocean. The subject wears a lightweight, cream-colored ruffled sleeveless top paired with wide-leg khaki cargo pants and dark woven sandals. Natural daylight illuminates the coastal landscape, emphasizing the earthy tones and rugged textures of the dunes in the background. Styling is credited to Romy Frydman, with hair by Damien Boissonot and makeup by Jody Boland.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Khaki (50%)

Background

Sand Dunes

Context

Advertising Campaign