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BrandZimmermann
ProjectSpring 2025 Ad Campaign
Model Abeeny Nhial wearing patterned shirt and shorts seated on sandstone rock in a desert landscape for Zimmermann Spring 2025 ad campaign

Zimmermann Spring 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile
SmileAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Abeěny Nhial
Abeěny NhialModel
Romy Frydman
Romy FrydmanStylist
Damien Boissonot
Damien BoissonotHair
Jody Boland
Jody BolandMakeup
Anita Bitton of The Establishment
Anita Bitton of The EstablishmentCasting Director
Morocco
MoroccoLocation

Tags

model seated on rockmodel seatedseated modelmodelpatterned shirtshirtshortsfringed woven straw bagfringed bagwoven bagstraw bagbagblack woman modelblack womanwoman

Description

This image from the Zimmermann Spring 2025 ad campaign was photographed by Benny Horne in Morocco. Model Abeeny Nhial is seated on a weathered sandstone rock formation in a vast desert landscape under a clear sky. She wears a patterned long-sleeve shirt and matching shorts, styled by Romy Frydman, and holds a large fringed woven straw bag. The lighting is soft and natural, emphasizing the neutral earth tones of the surrounding sand dunes and rock structures.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Petrol Blue (30%)
Caramel (20%)

Background

Sand Dunes

Context

Advertising Campaign