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  • ·Zimmermann Spring 2025 Ad Campaign Desert Editorial
BrandZimmermann
ProjectSpring 2025 Ad Campaign
Model wearing a ruffled pink patterned dress and brown leather sandals reclining on sand dunes in daylight.

Zimmermann Spring 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile
SmileAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Abeěny Nhial
Abeěny NhialModel
Romy Frydman
Romy FrydmanStylist
Damien Boissonot
Damien BoissonotHair
Jody Boland
Jody BolandMakeup
Anita Bitton of The Establishment
Anita Bitton of The EstablishmentCasting Director
Morocco
MoroccoLocation

Tags

black woman reclining on sandblack womanwoman reclining on sandwoman on sandruffled sheer dresssheer dressruffled dressbrown leather sandalsleather sandalssandals

Description

Zimmermann presents its Spring 2025 ad campaign, photographed by Benny Horne with styling by Romy Frydman in Morocco. Model Abeěny Nhial reclines gracefully across pale sand dunes under natural daylight, wearing a sheer, long-sleeved patterned dress adorned with delicate ruffles and accessorized with strappy brown leather gladiator sandals and gold hoop earrings. Hair by Damien Boissonot and makeup by Jody Boland complete the look, casting a soft, cinematic elegance against the expansive desert landscape.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Caramel (60%)
Chocolate (40%)

Background

Sand Dunes

Context

Advertising Campaign