ZETAK Brand Identity 2020

Description

This image showcases a brand identity poster design for ZETAK featuring bold magenta typography spelling out a custom typeface specimen. The white rectangular poster rests flat on a light-colored concrete or stone surface that exhibits distinct, dappled shadows from overhanging foliage. The composition is captured from a high-angle perspective, emphasizing the clean graphic layout of the print. The stark contrast between the bright pink lettering and the neutral background highlights the minimalist yet striking design work created for the project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign, Digital / Display Advertising