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BrandZETAK
ProjectBrand Identity
Overhead view of hands holding a dark poster featuring bold magenta ZETAK typography amid scattered graphic design specimens.

ZETAK Brand Identity 2020

Associated creatives

Pràctica
PràcticaGraphic Design
Kiwi Bravo
Kiwi BravoPhotography
Pràctica
PràcticaCopywriting
Nova Era Publications
Nova Era PublicationsPrint

Tags

typographic postertypographic printposter designprint specimenzetak posterzetak brand identityhands holding posterhands holding printperson holding poster

Description

An overhead view reveals an arrangement of printed graphic design specimens and posters for ZETAK, showcasing bold experimental typography in hot pink, gold, and black. A person's hands gently hold up a dark promotional poster, revealing complex typographic treatments and layouts spread across a flat surface. The composition combines different paper weights and contrasting colour palettes, highlighting custom letterforms and brand identity elements created by Pràctica with photography by Kiwi Bravo.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Hot Pink (40%)
Gold (30%)
Jet Black (30%)

Background

Paper Texture

Context

Advertising Campaign, Editorial