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  • ·Zara Mens Pre-Fall 2023 Campaign by Mélanie + Ramon
BrandZara
ProjectMens Pre-Fall 2023 Ad Campaign
Model with sunglasses in a black blazer, light wash denim trousers, and a mesh bag standing in front of reflective metal panels.

Zara Mens Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Mélanie + Ramon
Mélanie + RamonPhotographer
Alexandre Silberstein
Alexandre SilbersteinVideographer
John Godswill
John GodswillModels
Valentyn Boiko
Valentyn BoikoModels
David Yang
David YangModels
Anden Scudder
Anden ScudderModels
Vasko Luyckx 
Vasko Luyckx Models
Juan Alejandro Medina
Juan Alejandro MedinaStylist
Sandra G. Cimadevila
Sandra G. CimadevilaStylist
Matt Mulhall
Matt MulhallHair & Makeup
Manon Everhard
Manon EverhardSet Designer

Tags

black tailored blazerblack blazerrelaxed fit trouserswhite denim pantsmale model in sunglassesmale model posingblack mesh bag

Description

A campaign image for the Zara Mens Pre-Fall 2023 collection photographed by Mélanie + Ramon with set design by Manon Everhard. The male model wears dark sunglasses, an oversized black tailored blazer over a collared shirt, light-wash relaxed trousers, and a black woven mesh shoulder bag. He stands against a modern backdrop of brushed metallic panels and concrete flooring under soft architectural light.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (50%)
Off-White (40%)

Background

Set-dressed

Context

Advertising Campaign