Zara Mens Pre-Fall 2023 Ad Campaign 2023

Description

A male model stands in a full-length shot for the Zara Mens Pre-Fall 2023 Ad Campaign, photographed by Mélanie + Ramon with set design by Manon Everhard. The subject is styled by Juan Alejandro Medina and Sandra G. Cimadevila in a long black single-breasted overcoat, a white scoop-neck undershirt, brown straight-leg trousers, and glossy black leather dress shoes, accented with amber-tinted sunglasses. Hair and makeup styling is by Matt Mulhall, showcasing long, middle-parted blonde hair. The setting features a cool-toned, textured grey backdrop and weathered floorboards illuminated by directional hard lighting casting a distinct shadow.

Style

Vertical, Commercial, Moody, Minimalist

Techniques

Hard Light

Industries

Menswear

Color

Background

Textured Backdrop

Context

Advertising Campaign