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  • ·Zara Mens Pre-Fall 2023 Campaign by Mélanie + Ramon
BrandZara
ProjectMens Pre-Fall 2023 Ad Campaign
Model seated on a metal stool wearing an off-white sleeveless vest, loose trousers, and black boots against a textured grey backdrop.

Zara Mens Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Mélanie + Ramon
Mélanie + RamonPhotographer
Alexandre Silberstein
Alexandre SilbersteinVideographer
John Godswill
John GodswillModels
Valentyn Boiko
Valentyn BoikoModels
David Yang
David YangModels
Anden Scudder
Anden ScudderModels
Vasko Luyckx 
Vasko Luyckx Models
Juan Alejandro Medina
Juan Alejandro MedinaStylist
Sandra G. Cimadevila
Sandra G. CimadevilaStylist
Matt Mulhall
Matt MulhallHair & Makeup
Manon Everhard
Manon EverhardSet Designer

Tags

man seated on stoolman seatedman on stoolwhite manoff white utility vestoff white vestsleeveless utility vestcargo vestoff white cargo pantscargo pantsblack combat bootscombat bootsblack leather boots

Description

A male model sits atop a tall metal barstool against a cool-toned, mottled grey studio backdrop for the Zara Mens Pre-Fall 2023 advertising campaign photographed by Mélanie + Ramon. He is styled in a pale off-white sleeveless utility vest featuring cargo pockets, paired with matching relaxed-fit trousers and high black combat boots. A thin dark crossbody strap hangs across his torso. The scene is illuminated by soft directional studio lighting that creates subtle shadows across the textured floor and backdrop.

Style

Vertical, Commercial, Cool, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-White (70%)
Jet Black (30%)

Background

Textured Backdrop, Sports Venue

Context

Advertising Campaign