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Overhead shot of a person standing on sand casting a shadow shaped like a muscular weightlifter holding dumbbells

Zara Zara x Havaianas 2026

About

This vertical campaign image for Zara x Havaianas, photographed by Frank Lebon with styling by Tamara Rothstein, features a playful beach composition. Shot from an overhead perspective, a pair of lower legs and feet wearing flip-flops stand on a light sandy surface. Their shadow stretches upward across the sand, manipulated or naturally shaped to resemble a bodybuilder figure flexing with dumbbells raised overhead. The soft natural lighting illuminates the textured sand granules and highlights the whimsical visual trickery of the shadow art.

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Background

Sandy Beach

Context

Advertising Campaign