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BrandZara
ProjectZara x Havaianas
Overhead shot of a person standing on sand casting a shadow shaped like a muscular weightlifter holding dumbbells

Zara Zara x Havaianas 2026

Associated creatives

Frank Lebon
Frank LebonPhotographer
Tamara Rothstein
Tamara RothsteinFashion Editor/Stylist
Mel Arter
Mel ArterMakeup Artist
Max Bellhouse
Max BellhouseSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer
Mica Argañaraz
Mica ArgañarazModel
Ruben Moreira
Ruben MoreiraModel

Tags

sand shadow bodybuildershadow bodybuilderbodybuilder shadowsand shadowperson standing on sandflip flops on sand

Description

This vertical campaign image for Zara x Havaianas, photographed by Frank Lebon with styling by Tamara Rothstein, features a playful beach composition. Shot from an overhead perspective, a pair of lower legs and feet wearing flip-flops stand on a light sandy surface. Their shadow stretches upward across the sand, manipulated or naturally shaped to resemble a bodybuilder figure flexing with dumbbells raised overhead. The soft natural lighting illuminates the textured sand granules and highlights the whimsical visual trickery of the shadow art.

Style

Editorial, Vertical, Earthy, Organic

Techniques

Natural light

Industries

Sportswear

Background

Sandy Beach

Context

Advertising Campaign