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BrandZara
ProjectZara x Havaianas
Close-up of crossed legs wearing flip-flops lying on a striped towel on a sandy beach

Zara Zara x Havaianas 2026

Associated creatives

Frank Lebon
Frank LebonPhotographer
Tamara Rothstein
Tamara RothsteinFashion Editor/Stylist
Mel Arter
Mel ArterMakeup Artist
Max Bellhouse
Max BellhouseSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer
Mica Argañaraz
Mica ArgañarazModel
Ruben Moreira
Ruben MoreiraModel

Tags

crossed legslegsthong sandalssandalsstriped toweltowel

Description

This editorial campaign photograph for Zara x Havaianas captures a person lying face down on a blue and white striped towel spread across a wide sandy beach. The perspective focuses on the lower body with crossed legs wearing thong sandals against the sunlit sand background. The image has a warm color grade reminiscent of analogue photography, emphasizing relaxed seasonal styling. The creative direction is led by photographer Frank Lebon with fashion styling by Tamara Rothstein.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Crimson (50%)

Background

Sandy Beach

Context

Advertising Campaign