Zara Fall 2023 Ad Campaign 2023

Description

This vertical fashion campaign image for Zara features model Kristen McMenamy centered within an open wooden crate inside a studio setting. The photograph was captured by Tim Walker as part of the Fall 2023 Ad Campaign. McMenamy wears a black studded jacket over a layered white-cuffed shirt and dark trousers, standing with a powerful stance. Assistants dressed in white workwear are actively constructing the set around her, with one using a drill atop a ladder and another holding a wooden panel. The foreground features a wrapped sculptural form covered in plastic sheeting and foam padding against a stark white backdrop.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign