Zara Fall 2023 Ad Campaign 2023

Description

Photographed by Tim Walker for Zara's Fall 2023 ad campaign, model Kristen McMenamy stands centrally in a surreal studio environment filled with large sculptural props and suspended white sculptural elements. She wears an embellished black jacket, dark bottoms, and tall black leather boots, gazing directly at the camera with a neutral expression. Her blonde hair falls loose around her shoulders. The surrounding set features pale wooden structures, draped fabrics, abstract white panels, and a mannequin in the background under soft, diffused lighting with cool grey and neutral tones.

Style

Editorial, Vertical, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign