BrandZara
ProjectDenim in the City

Zara Denim in the City 2026
Associated creatives
Tags
Description
A monochrome fashion portrait captures a young blonde male model standing against a seamless studio backdrop for Zara's Denim in the City campaign. He wears an unbuttoned lightweight denim overshirt over a white ringer crewneck t-shirt, paired with raw-hem frayed denim shorts secured by a dark leather belt with an oval buckle. The model poses with both hands resting in his pockets, gazing forward with a relaxed expression under soft studio lighting. Photographed by Quentin De Briey, the composition features a rich greyscale tonal range and a clean, minimalist aesthetic.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Soft Light
Industries
High Street Fashion
Color
Medium Grey (50%)
Off-White (30%)
Off-Black (20%)
Background
Grey Seamless
Context
Advertising Campaign
