Zara Denim in the City 2026

Description

This fashion editorial image, created for Zara under the project Denim in the City and photographed by Quentin De Briey, features model Maxime Laval posing outdoors. The male model is wearing an open denim button-down shirt over a white t-shirt with a black collar, paired with denim shorts, white socks, and dark loafers. He wears thin-rimmed sunglasses and leans casually against a black metal railing on a city street lined with closed storefront gates and parked cars. The natural lighting and warm color grading create a casual urban mood, capturing the street-style aesthetic of the campaign.

Style

Editorial, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign, Lookbook