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BrandYouTube
ProjectBrand Identity
Exterior of a YouTube Shorts Drive-Thru building with red tile roof, outdoor tables, and checkered pavement markings

YouTube Brand Identity 2022

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Alex OstroffJack Colley
Alex OstroffJack ColleyCreative Direction
Agathe MorinGenaro Garmilla
Agathe MorinGenaro GarmillaSaint Urbain team
Candy BrophyDeborah HoEmma DouKittaya Treseangrat
Candy BrophyDeborah HoEmma DouKittaya TreseangratYouTube team
Genaro GarmillaMat Voyce
Genaro GarmillaMat VoyceMotion
Desmond SF
Desmond SFPhotography
James RichardsonMAS Productions
James RichardsonMAS ProductionsProduction

Tags

YouTube Shorts Drive-ThruYouTube ShortsDrive-ThruYouTube Shorts signdrive-thru buildingbuilding exterior

Description

This image showcases the exterior of a stylized YouTube Shorts Drive-Thru building created as part of a brand identity project by YouTube and Saint-Urbain. The structure features a prominent red tile roof, white walls, and large arched windows, topped with an illuminated YouTube Shorts logo sign. In the foreground, asphalt pavement displays a painted checkered pattern bearing the YouTube Shorts Drive-Thru branding. Red outdoor picnic tables with blue and white umbrellas are arranged on the left and right sides of the entrance. Green trees frame the setup under a clear daylight sky, capturing a promotional pop-up installation.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Pure White (40%)
Crimson (30%)
Jet Black (30%)

Background

Industrial Building

Context

Advertising Campaign, Out of Home (OOH)