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Brand
YouTube
ProjectBrand Identity

YouTube Brand Identity 2022

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Alex OstroffJack Colley
Alex OstroffJack ColleyCreative Direction
Agathe MorinGenaro Garmilla
Agathe MorinGenaro GarmillaSaint Urbain team
Candy BrophyDeborah HoEmma DouKittaya Treseangrat
Candy BrophyDeborah HoEmma DouKittaya TreseangratYouTube team
Genaro GarmillaMat Voyce
Genaro GarmillaMat VoyceMotion
Desmond SF
Desmond SFPhotography
James RichardsonMAS Productions
James RichardsonMAS ProductionsProduction

Tags

candy packagingchocolate packagingcolored typographypackaging designcandy box

Description

This animated video showcases a whimsical candy packaging design created as part of the YouTube brand identity project. The vibrant packaging features bold, colorful typography with a rainbow gradient effect against a pale yellow backdrop. Floating illustrated smiley faces and starburst graphics drift across a dynamic pink and purple gradient background. The playful design integrates motion graphics and bold graphic illustrations produced by Saint-Urbain and Mat Voyce.