YouTube Brand Identity 2022

Description

A campaign portrait created for the YouTube brand identity project features a young woman posing outdoors in front of a bright turquoise and yellow architectural installation filled with large yellow spheres. The central subject wears a white ringer t-shirt with pink trim bearing graphic text and a stylized illustration, paired with a transparent pink-tinted visor and high-contrast makeup reflecting green and blue light. Her arms are raised as she adjusts her visor, wearing a festival-style wristband. The natural lighting casts clear highlights and shadows across the scene, capturing an energetic and vibrant aesthetic. In the background, other individuals are softly blurred near the brightly colored structure and palm trees.

Style

Editorial, Horizontal, Saturated, Warm

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Background

Public Square

Context

Advertising Campaign