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BrandYouTube
ProjectBrand Identity
Collage of polaroid-style photos showing people enjoying a vibrant outdoor event with YouTube branding and colorful props.

YouTube Brand Identity 2022

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Alex OstroffJack Colley
Alex OstroffJack ColleyCreative Direction
Agathe MorinGenaro Garmilla
Agathe MorinGenaro GarmillaSaint Urbain team
Candy BrophyDeborah HoEmma DouKittaya Treseangrat
Candy BrophyDeborah HoEmma DouKittaya TreseangratYouTube team
Genaro GarmillaMat Voyce
Genaro GarmillaMat VoyceMotion
Desmond SF
Desmond SFPhotography
James RichardsonMAS Productions
James RichardsonMAS ProductionsProduction

Tags

polaroid photo collagephoto collagepolaroid photosyoutube brand identityyoutube event

Description

A dynamic collage of polaroid-style photographs captures various vibrant moments from a brand event for YouTube. The frames display diverse individuals engaged in lively outdoor activities, holding colorful collectible cards, branded cups, and holding festival fans under bright daylight. A musician in a white suit sits inside a purple-furred golf cart playing a saxophone. The composition is layered against a bright red backdrop, creating an energetic and playful aesthetic.

Style

Editorial, Horizontal, playful, Saturated, Minimalist

Techniques

Collage, Natural light

Industries

Apps & Digital Platforms

Color

Crimson (40%)
Pure White (30%)
Jet Black (20%)

Context

Advertising Campaign, Backstage / Behind the Scenes