Brand Identity 2022

Description

This product packaging and brand identity image for XOV features a box of apricot thumbprint cookies resting on a ceramic dish atop a kitchen counter. The scene is artfully arranged with baking ingredients and props, including a bowl of sugar with a small scoop, a glass of water with ice, scattered cookies, an egg, and a jar of apricot jam with a golden spoon. In the background, a blue tiled wall and red canisters complement the warm, natural lighting and vibrant color palette.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Kitchen

Context

Advertising Campaign