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BrandXOV
ProjectBrand Identity
A textured arrangement of XOV cookie boxes stacked densely with photographs of cookies and stacks of actual baked cookies.

XOV Brand Identity 2022

Associated creatives

Major Studio
Major StudioGraphic Design
Carl Ostberg
Carl OstbergPhotography
Chelsea Kyle
Chelsea KylePhotography

Tags

XOV cookie boxescookie packagingXOV cookiescookie boxesstacked cookie boxesbaked cookiescookie photography

Description

This image showcases the Brand Identity project for XOV by Major Studio, with photography by Carl Ostberg and Chelsea Kyle. The composition features a dense, wall-like arrangement of orange XOV cookie boxes, each printed with product names and imagery of different varieties such as chocolate chip and oatmeal raisin. Stacks of actual cookies are placed intermittently across the box surfaces, adding physical dimension and texture. Warm, directional lighting casts subtle shadows, highlighting the grain of the cookies and the matte finish of the packaging. The saturated warm colour palette and geometric grid of boxes create a striking commercial presentation.

Style

Horizontal, Commercial, Saturated, Warm

Industries

CPG / Packaged Food

Color

Burnt Orange (70%)
Cream (20%)
Chocolate (10%)

Context

Advertising Campaign, E-commerce / Product