XOV Brand Identity 2022

Description

This commercial product photograph for XOV showcases a branded box of raspberry thumbprint cookies set against a rich dark green velvet draped background. Fresh red raspberries appear suspended in mid-air above the packaging, while stacks of baked thumbprint cookies sit neatly on a glossy black tray alongside scattered berries. A white ceramic pitcher holding pale pink peonies stands to the left, complemented by bowls of fresh raspberries and preserves, a glass cake dome, and baking props. The theatrical lighting creates dramatic highlights and shadows, emphasizing the textures of the baked goods, fruit, and velvet fabric.

Style

Horizontal, Commercial, Moody, Gritty

Techniques

High-speed / freeze, Low-key / chiaroscuro

Industries

CPG / Packaged Food

Color

Background

Set-dressed

Context

Advertising Campaign, E-commerce / Product