XOV

Nov 2022

This brand identity project for XOV delivers a cohesive commercial aesthetic across a series of product-focused images. Developed by Major Studio, the visual language centres on vibrant, warm-toned packaging and clean typography, effectively bridging the gap between graphic design and food photography. The series features photography by Carl Ostberg and Chelsea Kyle, who employ a mix of chiaroscuro lighting and crisp, natural light to highlight textures across the range of thumbprint and chocolate chip cookies. The work leans into varied visual approaches, from minimalist arrangements and geometric stacking to dynamic, high-speed freeze imagery.

Horizontal, Commercial, Warm

CPG / Packaged Food

Advertising Campaign, E-commerce / Product