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BrandWorld Aeropress Championships
ProjectBrand Identity
Split image showing a wooden comb-like object holding a cigarette on left and a glass jar with Carmel text containing cigarettes on right

World Aeropress Championships Brand Identity 2024

Associated creatives

Angel & Anchor
Angel & AnchorGraphic Design
Odd Hours Studio
Odd Hours StudioGraphic Design
Wedge
WedgeGraphic Design
Saint-Urbain
Saint-UrbainGraphic Design
Studio Gonzalo Hergueta
Studio Gonzalo HerguetaGraphic Design

Tags

wooden objectwooden forkglass jarstorage jarglass containercigarettes

Description

This diptych showcases components of the brand identity project for the World Aeropress Championships, featuring graphic design contributions by Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta. The left panel features a polished wooden object resembling a large fork or comb with a single cigarette slotted vertically between its central tines. The right panel displays a clear glass storage jar with a black cap, containing several rolled items and featuring bold typography reading CARMEL across the exterior. The composition contrasts a warm, dark background on the left with a bright, minimalist backdrop on the right.

Style

Horizontal, Commercial, Monochrome, Clean

Color

Camel (50%)
Pure White (30%)
Jet Black (20%)

Context

Advertising Campaign