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ProjectBrand Identity
Two hands holding a branded matchbox and a lit match against a warm orange background.

Brand Identity 2024

Associated creatives

Angel & Anchor
Angel & AnchorGraphic Design
Odd Hours Studio
Odd Hours StudioGraphic Design
Wedge
WedgeGraphic Design
Saint-Urbain
Saint-UrbainGraphic Design
Studio Gonzalo Hergueta
Studio Gonzalo HerguetaGraphic Design

Tags

hands holding matchboxmatchboxlit matchhandsflame

Description

This image showcases a brand identity concept for the World Aeropress Championships created by Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta. Two hands appear against a solid warm orange background, with one hand holding a white matchbox featuring bold red typography. The second hand holds a lit match, casting a bright flame that illuminates the scene. The composition is clean and focused, emphasizing the branding elements and the tactile interaction.

Style

Horizontal, Commercial, Warm, Clean

Color

Burnt Orange (70%)
Pure White (30%)

Background

Solid Colour

Context

Advertising Campaign