ProjectBrand Identity

World Aeropress Championships Brand Identity 2024
Associated creatives
Tags
Description
A white canvas tote bag rests on a coarse asphalt surface next to a car tire. The bag features prominent printed branding with bold green typography reading "BAR ROLLINS" at the base and a cluster of black circular patches above, some containing white text reading "Bar Rollins Loves You". The canvas texture of the bag is clearly visible under natural lighting. A bottle neck protrudes slightly from the open top of the bag. The composition is captured from a high-angle perspective.
Style
Editorial, Horizontal, Grainy, Clean
Color
Pure White (70%)
Forest Green (20%)
Background
Road
Context
Advertising Campaign