BrandWaka Waka
ProjectBrand Identity
Waka Waka Brand Identity 2020
Associated creatives
Tags
Description
An outdoor JCDecaux advertising billboard is mounted flush against a textured stone retaining wall in broad daylight. The vertical poster features prominent bold typography spelling Waka Waka at the top and bottom, framing interior imagery of wooden furniture design pieces. Sharp, angled shadows cast across the stone wall indicate direct natural overhead lighting. The composition captures the urban advertising placement as part of a branding project.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Color
Pure White (60%)
Jet Black (30%)
Camel (10%)
Background
Street
Context
Out of Home (OOH)