Vessel Floats Brand Identity 2020

Description

This brand identity imagery for Vessel Floats features a diptych composition highlighting collateral design and spatial branding. In the left frame, a person dressed in white sits on a vibrant yellow tufted sofa, holding a narrow branded brochure against a black and white patterned tote bag. The right frame captures the storefront glass exterior displaying typography with the company name, address, and contact details, looking inward toward the matching yellow seating area and wood-slatted interior wall. The lighting is bright and clean, emphasizing minimalist typography, sharp graphic lines, and contrasting textures. The project reflects a cohesive corporate and retail design language.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Color

Background

Showroom

Context

Advertising Campaign