Logo
BrandVessel Floats
ProjectBrand Identity
Close-up split view showing a person reaching for a small cup on a book and a stacked pattern of branded pencils with erasers.

Vessel Floats Brand Identity 2020

Associated creatives

Order
OrderGraphic Design
Chaunté Vaughn
Chaunté VaughnPhotography

Tags

branded pencilspencilsblack coffee tablecoffee tablesilver teapotteapotyellow bookbook

Description

This brand identity project for Vessel Floats features photography by Chaunté Vaughn and graphic design by Order. The split composition contrasts a styled overhead scene with a hand picking up a small cup resting on a yellow book beside a silver teapot and glasses, paired with a repeating pattern of branded pencils. Natural light illuminates the minimalist black coffee table setting and graphic elements.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Jet Black (50%)
Golden Yellow (30%)
Silver (metallic) (20%)

Context

Advertising Campaign