Vessel Floats Brand Identity 2020

Description

This brand identity project for Vessel Floats features clean commercial photography by Chaunté Vaughn with graphic design by Order. The composition highlights a man wearing a dark navy button-up shirt featuring the Vessel Floats logo embroidered on the chest. Beside him, a dark tabletop displays a branded vertical menu card, a vase of delicate purple flowers, a metallic tray, and a dropper bottle. The lighting is soft and natural, emphasizing clean surfaces, polished metal, and crisp typography.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Grocery

Color

Background

Showroom

Context

Advertising Campaign