Vessel Floats Brand Identity 2020

Description

A hand holds a smartphone displaying a brand landing page for Vessel Floats against a dark textured acoustic panel wall. The screen exhibits clean minimalist typography with the text reading an elevated floating experience coming this winter to greenpoint. Adjacent on the dark metallic door frame is a small vertical room number plaque marked with the letter R and number 3. The lighting is moody and directional, creating a stark contrast between the bright phone display and the shadowed interior. The project was photographed by Chaunté Vaughn with graphic design elements by Order.

Style

Horizontal, Commercial, Desaturated, Clean

Industries

Apps & Digital Platforms

Color

Context

Advertising Campaign