UPPER Brand Identity 2020
Associated creatives
Tags
Description
This image showcases a branding piece for UPPER created under the Brand Identity project, featuring a crisp rectangular business card nestled within a weathered, porous rock formation. The card displays a vibrant red abstract paint splatter graphic across its center, overlaid with white typography and a central eye emblem. To the left of the card, a small dark shrub with textured branching stems anchors the foreground against the pale stone. Natural overhead lighting creates soft shadows within the crevices of the terrain, highlighting the rough surface textures of the surrounding earth. The composition merges stark graphic branding with a raw, earthy natural environment.
Style
Editorial, Horizontal, Earthy, Clean
Techniques
Natural light
Color
Background
Stone Texture
Context
Advertising Campaign