UPPER Brand Identity 2020

Description

A DJ is captured from behind while performing in a dark, crowded nightclub setting. The main subject wears a black t-shirt featuring prominent white gothic typography and detailed graphic design across the back, including the brand name UPPER. The background shows a dimly lit room filled with an indistinct crowd of people under ambient club lighting. To the left, a second person is partially visible near mixing equipment with hands engaged on the decks. The composition emphasizes the atmospheric nightlife setting and branding details on the apparel.