UPPER Brand Identity 2020

Description

This image showcases a brand identity project for UPPER, featuring a white printed booklet placed inside a semi-transparent black plastic carrier bag. The composition is centred on a dark surface, highlighting the detailed serif typography printed on the booklet and visible through the bag. Credits include Radość Agency, Studio Joa, Martine, KR8 bureau, and Badal Patel. The overall presentation is minimalist and clean, emphasizing graphic design and typography.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Color

Background

Black Seamless

Context

Advertising Campaign