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Black plastic carrier bag containing a white printed booklet against a dark background

UPPER Brand Identity 2020

About

This image showcases a brand identity project for UPPER, featuring a white printed booklet placed inside a semi-transparent black plastic carrier bag. The composition is centred on a dark surface, highlighting the detailed serif typography printed on the booklet and visible through the bag. Credits include Radość Agency, Studio Joa, Martine, KR8 bureau, and Badal Patel. The overall presentation is minimalist and clean, emphasizing graphic design and typography.

Brand

UPPER

Project

UPPER Brand Identity 2020

Keywords

printed bookletbookletplastic carrier bagcarrier bagplastic bag

Credits

Radość Agency
Graphic Design
Studio Joa
Graphic Design
Martine
Graphic Design
KR8 bureau
Graphic Design
Badal Patel
Graphic Design

Styles

ArtisticVerticalCleanMinimalist

Techniques

Typography3D render / CGI

Background

Black Seamless

Context

Advertising Campaign