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Model wearing a textured white fur coat against a solid dark grey studio background for Totême Fall 2024 ad campaign.

Totême Fall 2024 Ad Campaign 2024

About

This black-and-white fashion portrait features a model wearing a voluminous, textured white fur coat against a solid dark grey background. The shot is part of the Toteme Fall 2024 ad campaign, with creative direction by Elin Kling and photography by Mikael Jansson. The model has long, straight hair framing her face and maintains a direct, serious gaze toward the camera. Camilla Nickerson handled the styling, emphasizing clean lines and rich textural elements. Large white sans-serif typography spelling out TOTEME anchors the bottom of the frame.

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Background

Grey Seamless

Context

Advertising Campaign