Totême Fall 2024 Ad Campaign 2024

Description

This black-and-white fashion portrait features a model wearing a voluminous, textured white fur coat against a solid dark grey background. The shot is part of the Toteme Fall 2024 ad campaign, with creative direction by Elin Kling and photography by Mikael Jansson. The model has long, straight hair framing her face and maintains a direct, serious gaze toward the camera. Camilla Nickerson handled the styling, emphasizing clean lines and rich textural elements. Large white sans-serif typography spelling out TOTEME anchors the bottom of the frame.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign