Logo
  • Home
  • ·Media
  • ·Toteme Fall 2024 Ad Campaign Fashion Editorial
BrandTotême
ProjectFall 2024 Ad Campaign
Model wearing a black strapless textured dress against a grey background with white text overlaid at the bottom

Totême Fall 2024 Ad Campaign 2024

Associated creatives

Elin Kling
Elin KlingToteme Creative Director
Mikael Jansson
Mikael JanssonPhotographer
Vivienne Rohner
Vivienne RohnerModels
Liisa Winkler
Liisa WinklerModels
and Nyaduola Gabriel
and Nyaduola GabrielModels
Camilla Nickerson
Camilla NickersonStylist

Tags

woman wearing black dresswoman in black dressblack dresswoman posingstrapless dresstextured dressmodel

Description

This black-and-white fashion editorial image for the Toteme Fall 2024 ad campaign features model Vivienne Rohner posing against a seamless grey backdrop. She wears a dark, strapless dress with a heavily textured, fringed or feathered surface. Her hair is sleekly styled away from her face, and her hands rest on her hips. The lighting is soft and directional, highlighting the contours of her shoulders and arms. Bold white capital letters spelling the brand name appear across the lower portion of the frame.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign