Brand
ProjectFall 2024 Ad Campaign

Totême Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black and white studio portrait from the Toteme Fall 2024 ad campaign features a model standing centrally against a plain neutral backdrop. She wears a minimalist, fitted long dark dress with a boat neckline and holds a sleek black leather clutch in one hand. Photographed by Mikael Jansson with clean studio lighting, the composition is spare and sophisticated, accented by bold white branding text along the lower edge of the frame. The styling by Camilla Nickerson emphasizes clean lines and understated luxury.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (90%)
Silver (10%)
Background
Grey Seamless
Context
Advertising Campaign


