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ProjectLunar New Year 2025 Ad Campaign
A pair of white leather sneakers with red side stripes and brown rubber pebble soles against a plain white background.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Matteo Tamburini
Matteo TamburiniTod’s Creative Director
Zhang Jinyi
Zhang JinyiModel

Tags

white leather sneakerswhite sneakersleather sneakersred side stripe sneakerssneakerswhite shoes

Description

This product image for Tod's Lunar New Year 2025 ad campaign features a pair of white leather sneakers positioned diagonally on a seamless white background. The athletic shoes showcase a distinctive red side stripe with visible branding, cream-colored suede overlays, white laces, and brown rubber pebble outsoles wrapping around the heel and toe. The lighting is clean and even, casting soft shadows beneath the footwear to create depth in a minimalist commercial presentation.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Footwear

Color

Pure White (60%)
Crimson (20%)
Beige (20%)

Background

White Seamless

Context

E-commerce / Product